We build a contextual AI model that knows your market, competition and customers. Your brand appears where decision-makers are already looking for answers.
Your competition is starting GEO right now. Every month of delay is ChatGPT visibility you won't rebuild in a week.
Launch in 14 days
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Your brand in ChatGPT
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Contextual AI model
Your competitive edge
We capture your competitors' traffic
Our tool identifies people currently visiting your competitors' websites and shows them your ads - before they make a buying decision.
01
Customer visits a competitor
A potential buyer browses your direct competitor's site and considers a purchase.
02
Our system detects them
We identify that user and instantly add them to a precisely targeted audience segment.
03
The client sees your ad
Moments later, the customer sees your offer. You're there when they make the decision.
Doubling reach with lookalike
Beyond retargeting, we build lookalike audiences from competitor visitors. Your ads reach the largest pool of people actively seeking your product - not random internet users.
Your brand dominates AI results before your competition even notices.
Four advantages no standard agency has. Each comes from observing where a generic approach loses client results.
Your brand in ChatGPT and Gemini
Where do your clients look for suppliers in 2025? Increasingly, they ask ChatGPT, not Google. Your brand appears when a decision-maker asks AI about solutions in your industry. We build GEO, positioning in language model responses, before your competition does. Companies that implement GEO early are cited in ChatGPT 3x more often than those that start a year later.
We train AI on your website, materials and market data. The model knows your customers, your competition and your language, not a generic internet prompt. After 30 days, the model describes your offer more accurately than a new sales rep after a full quarter of onboarding.
A sequence set up once handles returning customers all month without manual intervention: reactivation, order status updates, follow-up. A typical sequence covers 3–5 automated touchpoints and reactivates 20–35% of dormant customers.
AI analyzes buyer behavior and optimizes product campaigns so every dollar reaches customers ready to buy. Google Merchant Center, ROAS, dynamic campaigns. AI-driven product campaigns reach ROAS above 3x within 60 days of launch.
We work with companies that treat marketing as an investment, not a cost
From sole trader to chain
We work with sole traders, small businesses and companies with a sales team. The criterion is not size - it's willingness to measure results.
Minimum ad budget: €350
That's what campaigns need to be statistically meaningful. Above that threshold we match services to your goals and budget, without imposing a full package.
One agency, one AI model
No need to coordinate three suppliers. One AI model learns your business and runs all channels from the same knowledge base.
Industries we work with
Sole traders and independent specialists
One owner, ad budget from €350. The criterion is not scale - it's willingness to measure where clients come from.
Insurance and financial agent
Referrals dry up. Meta Ads with an AI model build a steady flow of enquiries from people looking for specific cover.
Personal trainer and dietitian
Empty schedule means lost revenue. Ads and online reputation turn followers into booked clients.
Language school and tutor
Enrolment season lasts weeks. AI campaigns fill groups before the promotional budget runs out.
Travel agency and tour organiser
Clients compare offers on ChatGPT and Google. GEO and Meta Ads put you first in that comparison.
Interior designer and architect
Premium clients research before they call. Online reputation and GEO make sure they find you after that research.
Independent sales agent
You sell another company's products under an agency agreement. Meta Ads and an AI model scale your reach without a full-time marketer.
Small business with a team
3-15 employees, one or two locations. Loyal clients, but referral-based growth has a ceiling. Ad budget €500–€2,000 per month.
Dental clinic and medical practice
Patients search for specialists on Google Maps and ChatGPT. GEO and online reputation fill the schedule without flyers.
Beauty salon, hairdresser and SPA
Empty midweek slots mean lost revenue. SMS automation and local ads re-activate clients and attract new ones.
Law firm and accounting office
Clients look for a trusted adviser, not the cheapest one. GEO and online reputation make sure they find you after their research.
Car workshop and service centre
A regular client returns once a year. Local ads and SMS automation build a base that doesn't disappear after the season.
Small restaurant and catering
Bookings and orders from local ads. SMS automation builds loyalty without managing every campaign manually.
Private kindergarten and school
Enrolment once a year, results must come before the deadline. Meta Ads and online reputation fill the waiting list ahead of time.
Medical clinic and specialist practice
Patients search for specialists on ChatGPT before calling. GEO and local ads direct them where appointments are available.
Construction and renovation company
Seasonal contracts and long decision cycles. AI lead gen qualifies enquiries before a serious client arrives.
B2B company with a sales team
20-200 employees with sales reps or account managers. Sales works, but leads are too expensive, cycles too long, and marketing doesn't deliver enquiries as good as referrals.
Consulting and advisory firms
Long sales cycle and expensive leads. Contextual AI model qualifies contacts before they reach the sales rep.
Software house and tech agencies
Complex technical offer hard to explain in an ad. AI translates value into the language of the business buyer.
Manufacturers and distributors
Many products, many segments. AI model matches the message to the buyer profile without manual targeting.
B2B training and education companies
Clients compare training offers on AI. Visibility in ChatGPT and Gemini decides who gets the enquiry.
B2B medical clinics and centres
Partners and patients search for specialists on ChatGPT. GEO places the clinic in the answer before the competition.
Holdings and subsidiaries
Consistent communication across multiple brands under one roof requires one AI model with knowledge of the entire portfolio.
E-commerce
Online stores scaling sales through Meta, Google and TikTok Ads. Catalogue of 50+ products.
Shopify, WooCommerce, Shoper, PrestaShop stores
Native integration with the most popular platforms. Dynamic campaigns and GEO launch within 14 days.
Dropshipping and marketplaces
Price competition and thin margins: AI differentiates your offer through value messaging, not price alone.
Fashion, home, beauty, children's products
Seasonality and trends demand fast reactions. The model monitors buying signals and optimises campaigns in real time.
Businesses scaling via Meta and Google
Two channels, two algorithms, one result. The AI model synchronises strategy across Meta and Google.
Businesses launching TikTok Ads
TikTok requires a continuous flow of creatives. We deliver creatives and strategy without you building an internal team.
E-commerce with 50+ product catalogues
Hundreds of products, varying margins, varying seasons. AI prioritises budget on products with the highest conversion potential.
Chain, franchise and retail
Multiple locations or a brand with several outlets. Scale requires consistent communication and automation without managing each location separately.
Restaurant chains and food franchises
Consistent local communication per location. SMS automation and local ads without duplicating work.
Service salon chains
One AI model for the whole chain. Each location with its own local campaign, managed centrally.
Multi-location retail and premium stores
Premium clients decide after online research. Campaigns build desire before they walk in, regardless of location.
Franchises and partner networks
The franchise gives you the product, not the clients. AI model scales acquisition across all partners at once.
Partnership criteria
We don't work with every company
We have defined criteria for partnerships. Both sides benefit when we say this upfront.
Companies looking for the cheapest option on the market
Our working model requires commitment from both sides and real data to work with. If the primary selection criterion is the lowest price, we are not a good fit.
Companies looking for a "social media posting agency"
We don't manage content without a sales connection. If the primary goal is reach and likes with no measurable impact on leads or ROAS, that's not our model.
Companies that expect results without any involvement on their side
Our system requires a short monthly interview with the owner or CMO and access to sales data. Without that we optimise without sufficient data, and neither side should accept that.
We work with companies at every stage of growth
We don't require a minimum headcount or campaign history. We require readiness to measure results and a short conversation about goals before we launch anything.
Personas
Who we actually talk to
Four types of clients we talk to every week.
Owner / Sole Trader / Independent Specialist
OWNER / SOLE TRADER
Context
You run a solo business or with one assistant. Good service, loyal clients, but new ones come from referrals, not a system. Ad budget up to €500 per month.
Pain
You've burned through an ad budget before and don't know why it failed. No time to learn Meta Ads or manage social media daily.
Motivation
Steady flow of new client enquiries, without learning ad platforms or paying a full-service agency €2,500 a month.
Buying language
"How much does it cost?", "Will it work for someone like me?", "How soon will I see results?"
Small Business Owner with a Team
OWNER / SMALL BUSINESS
Context
3-15 employees, one or two locations. Good service, loyal clients, but growth has stalled. New clients still come from referrals, and ad spend disappears without measurable results.
Pain
Ads are running, results aren't showing. You don't know what a new client costs, whether Meta Ads pay off, or what to fix next month.
Motivation
Predictable client flow from ads and online reputation, without hiring a full-time marketer or a black-box agency.
Buying language
"What does a new client actually cost?", "Will this work in my industry?", "How quickly will I see results?"
CEO / B2B Business Owner
CEO / B2B OWNER
Context
20-150 employees, manufacturing, distribution, IT or B2B services. You have a sales team, but the lead system depends on one person and doesn't scale without hiring more reps.
Pain
Sales works as long as that one rep works. Leads are expensive, cycles are long, and marketing doesn't deliver enquiries as good as referrals.
Motivation
A predictable lead system that runs without his daily oversight and improves month on month.
Buying language
"How many leads per month?", "When will it pay back?", "Show me an example from my industry."
E-commerce Owner / Performance Manager
E-COMMERCE OWNER / MANAGER
Context
Online store, 1-20 people, 50-5,000 product catalogue. Selling through Meta and Google, but each channel optimised separately, without a coherent strategy.
Pain
Meta Ads ROAS has dropped, cost per order is rising, TikTok still not live because no one makes creatives. Three channels, three problems, zero synergy.
Motivation
Stable ROAS above 3x across three channels at once, without managing three separate agencies.
Buying language
"What ROAS will you hit?", "How do you make TikTok creatives?", "Do you integrate with Shopify?"
Process
14 days. That's all we need for AI to know your business better than the previous agency.
01
Strategic consultation
(strategic)
We talk about your market, goals and who already buys from you. No presentations, no slides. Just a concrete conversation about your business. We don't make an offer at the first meeting. We first check whether we're a good fit.
02
Building the contextual AI model
We train AI on your website, marketing materials and competitor analysis. The model learns your language and your market.
03
Campaign and GEO launch
Model-based campaigns launch in 14 days. Simultaneously, we implement AI search visibility: ChatGPT, Gemini, Perplexity.
04
Continuous optimization and reporting
Every month: a report with numbers: leads, ROAS, customer acquisition cost, AI visibility. No vanity metrics, no generalities.
Our technology
Ads created by AI that knows your market. Not the market in general. Yours.
Before we launch any campaign, we build a dedicated AI model for your business. We train it on your website, sales materials, and competitor traffic analysis. Not ChatGPT. Not an off-the-shelf template. A model that understands your industry and speaks the language of your customers.
The model learns the words and arguments that convert customers in your specific industry, not a generic one.
It analyzes competitor traffic and messaging before we write the first word of any ad.
We retrain the model quarterly so campaigns stay aligned with current market dynamics.
Your competitive edge
We capture your competitors' traffic
Case Study | Insurance · Meta Ads
Lead cost from 107.85 PLN to 15.14 PLN. A life insurance agent starts from scratch
No ad account, no pixel, no campaign history. In three weeks the AI system cut the cost per contact by more than 7×.
Before you ask on the call, check whether the answer is already here.
"We already have an SEO agency and it works"
Ad Plus answer
SEO and GEO are different channels - we can run alongside your current agency, not instead of it. The difference is in what we measure: instead of traffic and rankings, we start with three numbers agreed before launch - cost per qualified lead, time to close, and the percentage of leads that reach sales. The minimum engagement is 3 months, because that is how long the AI model needs to learn your market and deliver reliable data. Every month we report against the same three numbers - you always know exactly where things stand.
"We don't need a CRM, we use Excel"
Ad Plus answer
Excel doesn't measure stage-to-stage conversion, doesn't send reminders, doesn't connect to AI and doesn't let the manager see the pipeline live. A CRM is not a reporting tool - it's a work system that replaces Excel and lifts results.
"AI doesn't know our industry well enough"
Ad Plus answer
Which is exactly why we train the model on your data, not on a general LLM. After 30 days the model knows your industry's language, customers and competitors better than a new sales hire after 3 months of onboarding.
"Do you need access to all our data?"
Ad Plus answer
No. To build the contextual AI model we need marketing materials, your website and a short interview about your customers, no access to financial systems or internal databases. We define the exact data scope during the consultation and document it in a data processing agreement before you share anything.
"We don't want to hand company data to an external agency"
Ad Plus answer
We sign NDAs and a data processing agreement before we start. All model training data stays in a dedicated client environment. We don't store data on shared servers.
"We tried AI in marketing and the results were poor"
Ad Plus answer
Most "AI in marketing" experiments are ChatGPT replacing a copywriter brief - a tool without a system. Our model doesn't replace your agency; it replaces the generic prompt with a model trained on your website, materials and customer history. One hour of demo will show the difference faster than any comparison slide.
"We don't know how to measure the ROI of AI"
Ad Plus answer
Most companies measure marketing through CPL and ROAS, but ignore the cost of sales-team time lost on unqualified leads. Before we start, we measure three numbers together: acquisition cost, time to close, and the percentage of leads that actually reach sales. Those three numbers are the baseline - the only metric that matters at the end of the month.
"We've seen AI agency pitches before and they all sound the same"
Ad Plus answer
Fair point - most AI agency pitches describe tools, not outcomes. Instead of another feature list, we offer something concrete: before signing, we agree together on three numbers we'll be accountable for every month. The minimum contract is 3 months - that is how long the AI model needs to learn your market and produce reliable results. After 3 months you have a full picture and make a deliberate decision on whether to continue.
FAQ
Frequently asked questions
Yes. We work with sole traders, small businesses and large enterprises. The minimum threshold is an advertising budget of €350 per month - that's what campaigns need to be statistically meaningful. We match the service scope to your budget and goal: a trainer, insurance agent or gym starts with Meta Ads and reputation management. A company with a sales team starts with the full AI model.
Most agencies manage campaigns: they set up ads, report on reach. We build a contextual AI model for your company, trained on your market, your customers and your competition. This model runs campaigns better than a generic algorithm and improves every month. Plus, your brand appears in ChatGPT and Gemini responses: a channel most competitors aren't using yet.
GEO (Generative Engine Optimization) is brand positioning in AI model responses like ChatGPT, Gemini or Perplexity. When your client asks AI about a service provider in your category, you want your company to appear in the response. It's a new customer acquisition channel that's growing faster than traditional SEO. The earlier you start, the harder it'll be to overtake you.
We train the AI model on your company materials: website, offers, communications, customer data, competitor analysis. The model learns to distinguish your customer from a non-customer and optimizes ad messaging for specific segments. In practice: campaigns achieve better results faster because AI works with knowledge of your market, not generic optimization.
From strategic consultation to campaign launch: 14 days. First effectiveness data within 30 days. Full AI model optimization happens after 60-90 days, when the model collects enough data from your market. AI search visibility builds over the first 2-3 months.
No. Company size is not the criterion. The criterion is the approach to marketing. We work with companies that want to measure results and make decisions based on data, whether that means 5 or 500 employees. During the strategic consultation we jointly assess whether the conditions for cooperation are right for both sides.
Every month you receive a report with concrete numbers: lead acquisition cost, campaign ROAS, AI search visibility, number of inquiries. No slides with reach metrics. The report is sent by the 5th of the following month with recommendations for the next period.
Yes, we sign a cooperation agreement. The minimum period is 3 months, that's how long the AI model needs to learn your market and deliver reliable results. After that, cooperation can be extended monthly or for longer periods.
A full-time marketer costs €2,000–€3,500 per month gross, excluding tools and ad budget, and that's only for companies that can afford it. Ad Plus delivers a full team (strategist, copywriter, analyst, AI specialist) plus AI model technology. For a small business or sole trader it's the only way to get professional service without a hire. For a larger company, without managing holidays and recruitment.
Our Team
The people behind the strategy
We work directly with clients. No subcontractors, no account manager rotations.
KE
Kamil Eichelberger
Founder & AI Marketing Strategist
AI enthusiast who was deep in the topic before ChatGPT existed. Combines years of experience in paid campaigns and B2B strategy with hands-on use of language models in marketing. Manages the agency and personally leads key client projects.
Leads the training and public funding department. Specialises in obtaining subsidies from the Polish Development Services Database (BUR/PARP), helping companies cover up to 80% of marketing training costs with public funds.
