Advertising that stops burning budget
We measure to the enquiry, not to the click. And we check what the client finds when they look you up after the ad.
Where the money usually leaks
Almost never in the campaign settings. It leaks afterwards: the client clicks, lands, does not find the answer they came for, and goes off to check you on their own.
If that check turns up nothing solid, the ad has paid for a visit that ends at a competitor. So we look at both halves of the route, not only the half visible in the ads panel.
How we do it
One campaign, one goal
No campaigns chasing reach, clicks and sales at once. One measurable goal per campaign.
Measured to the enquiry
We set up measurement so you know what a real enquiry costs, not what a click costs.
Landing page review
Before the budget is spent we review the page the traffic lands on.
Report without jargon
A weekly summary you can read without knowing anything about advertising.
Google Ad Grants for nonprofits
Google gives registered nonprofits up to 10 000 USD a month for search ads. Most of that money is never spent, because the grant has to be actively managed: an account that stays below Google's required click-through rate for two months gets suspended.
We check whether you qualify before anything else, because the programme excludes hospitals and public healthcare, schools and universities, government and local-government bodies, and companies. Then we handle the Google for Nonprofits registration, set the account up to the programme's requirements, and run the campaigns while watching the threshold that keeps the account alive.
The grant covers Google Search only. YouTube, Display and Shopping need an ordinary paid account, and we say so instead of promising presence everywhere.
What goes with this
An ad buys a click, not trust: the client builds trust in the next tab. That is why we run visibility in AI assistants alongside it, and send the traffic to a website AI can read or a store AI can buy from.
How we price it is on pricing. Everything: all services.
Frequently asked questions
Does my organisation qualify for Google Ad Grants?
It has to be a nonprofit registered in Poland (KRS entry) and signed up to Google for Nonprofits. Foundations, registered associations, sports clubs with social aims in their statute and rural homemakers' circles operating as associations all qualify. The programme excludes hospitals and public healthcare, schools and universities, government and local-government bodies, and companies. We check this first, before any work on the account.
What does the grant actually cost us?
The grant itself is free, Google awards it. You pay only for running the campaigns on our side. That is the opposite of ordinary advertising, where the media budget is the largest item.
Why do grant accounts get suspended?
Because the programme requires a minimum click-through rate. An account that stays below it for two months is suspended by Google. A grant nobody manages ends in suspension more often than in reach.
How far do you measure a campaign?
To the enquiry, not to the click. We set the measurement up so we know what one real enquiry costs, because a cheap click that never turns into contact is not a good result.
Do you check the page the traffic lands on?
Yes, before we spend the budget. The money is almost never lost in the campaign setup: it is lost afterwards, when the client arrives and does not find the answer they were looking for.
What do I get each week?
A summary you can read without knowing anything about advertising: what was spent, which enquiries came in and what we suggest changing.