E-commerce with AI — more orders at a lower acquisition cost
Meta Ads, Google Shopping and TikTok Ads campaigns powered by an AI model for online stores. Higher ROAS, lower order cost. 14-day deployment.
For the owner of an online store or an e-commerce manager who spends budget on ads but sees ROAS dropping and order cost rising. For a business that is scaling sales and wants to test new channels (TikTok, Google Shopping) without engaging yet another per-channel agency.
Your advertising budget goes to three channels, but each one optimizes separately. Meta Ads brings reach, Google brings purchase intent, TikTok is dormant because no one can produce video creatives. ROAS is mediocre on every channel in isolation.
When Meta Ads ROAS has dropped below 2x and you don't know why. When you want to launch TikTok Ads but don't have resources for video production. When Google Shopping drives traffic but not conversions. When a season is 6–8 weeks away and you need to build brand awareness before customers start searching.
What the service covers
- Product catalogue analysis and segmentation: bestsellers, margins, advertising potential
- Meta Ads campaigns: dynamic catalogue remarketing, Lookalike audiences built from buyers
- Google Ads campaigns: Shopping, Performance Max, dynamic remarketing
- TikTok Ads: video creatives generated by AI from product photography, demographic targeting
- Contextual AI model learning the purchase language of your customers per product category
- Monthly report: ROAS per channel, order cost, AOV, top-converting creatives
Why e-commerce needs AI differently
An online store has hundreds or thousands of products, varied margins and varied seasonality. The contextual AI model analyzes sales history and learns which products convert best in which audience and at which time of year. As a result, budget flows to the highest-ROAS pockets rather than the highest-traffic ones.
TikTok Ads without a studio: AI video creatives
TikTok requires native, short-form video — the main barrier for online stores without production budgets. Our AI model generates video creatives from product photos: it animates the product, adds text and platform-appropriate music. Creatives ship within a day, not a week.
Three channels, one report
Meta Ads, Google Shopping and TikTok Ads are reported in one place in a comparable format: ROAS, average order value, customer acquisition cost and LTV. Budget decisions rest on the full mix, not on optimizing one channel at the expense of another.
End result
Three advertising channels (Meta, Google, TikTok) steered by a single AI model that knows your catalogue and your customers. After 60 days you have stable ROAS and data for next-quarter budget decisions.
Relief — the scene after
Thursday, the week before Black Friday. Instead of hand-crafting dozens of creatives, the AI model generates ad variants for every product category in a single day. Campaigns ship on time. You check the ROAS report on Monday morning.
Example — number from a deployment
A home-accessories shop cut average order cost from PLN 34 to PLN 19 and lifted ROAS from 2.1x to 3.8x within 90 days of deploying the AI model (model data).
Why Ad Plus, not a competitor
- AI model trained on the product catalogue — knows which items convert in which audience
- TikTok Ads with AI-generated video creatives from product photography — no studio, no actor
- Dynamic catalogue remarketing across three channels at the same time
- Reporting in e-commerce language: ROAS, AOV, order cost, LTV — not CTR and reach
Key benefits
- AI model trained on product catalogue and sales history
- Meta Ads: dynamic remarketing + Lookalike from buyers
- Google Shopping and Performance Max with automatic optimization
- TikTok Ads: AI video creatives generated from product photography
- Monthly ROAS, AOV and order-cost reporting per channel
Service parameters
| Deployment time | 14–21 business days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 3,000/month (all channels combined) |
| Standard channels | Meta Ads + Google Shopping |
| Optional channel | TikTok Ads (AI video) |
| Reporting | Monthly ROAS, AOV and order-cost report per channel |
FAQ
Does TikTok Ads work for every store?
TikTok works best for visual products and lifestyle categories (fashion, home, beauty, toys, accessories). For B2B or niche technical products results are weaker — in those cases we recommend focusing on Meta and Google.
What's the minimum media budget for e-commerce?
The recommended budget is PLN 3,000/month split across two channels. With three channels (Meta + Google + TikTok) the optimal starting media spend is PLN 4,000–5,000 per month.
Do you support Shopify, WooCommerce and Shoper?
Yes. We integrate with Shopify, WooCommerce, Shoper, PrestaShop and most e-commerce platforms that expose the product catalogue via XML feed or API.