Meta Ads — reach clients before they start searching
Facebook and Instagram ads with contextual AI. Targeting per client profile, Lead Ads forms with qualification.
For a business owner or CMO who wants to reach clients before they start actively searching. For a company that needs to build awareness and generate leads from social media.
Your ads reach everyone except the people who actually buy. Creatives look the same as competitors'. You don't know which audience segments convert and which burn budget.
When you need leads from a cold audience. When Google Ads alone isn't enough. When you want to shorten the path from first contact to inquiry.
What the service includes
- Audience segmentation and Lookalike setup
- AI-generated creatives per segment
- Lead Ads forms with qualification questions
- A/B testing of creatives and audiences
- CRM integration
- Monthly report: CPL, SQL%, ROAS, Payback
How it works
Audience segmentation on Meta
We build audiences based on your best customers — Lookalike from CRM data, interest-based segments, and retargeting pools. Each segment gets a different message because a CEO and a purchasing manager respond to different arguments.
AI-driven creatives
The contextual AI model generates creatives tailored to each segment — different visuals, copy, and CTAs. A/B testing determines which combinations convert best. The system shifts budget toward top-performing variants automatically.
Lead Ads with qualification
Lead Ads forms collect contact information directly on the platform without requiring a landing page. We add qualifying questions so the sales team receives leads that are ready for a conversation, not just names and emails.
End result
A Meta Ads system delivering qualified leads with measurable CPL. First leads in 7-10 days. Lookalike audiences improving every month based on conversion data.
Why Ad Plus over the competition
- Lookalike audiences built from your CRM data
- AI creatives tailored per audience segment
- Lead Ads with qualification — not just contact collection
- Continuous A/B testing of creatives and audiences
- Monthly CPL, SQL%, ROAS report
Service parameters
| Deployment time | 14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 2,000 / month |
| First leads | 7-10 days |
| Reporting | Monthly |
| Channels | Facebook, Instagram, Messenger |
FAQ
What is the minimum Meta Ads budget?
PLN 2,000 per month for media. Campaign management costs are additional.
Do I need a landing page?
Not necessarily. Lead Ads forms collect data directly on the platform. For more complex funnels, we can build a dedicated landing page.
How does Lookalike targeting work?
We upload your best customer data to Meta, and the algorithm finds people with similar characteristics. The more conversion data we gather, the more precise the Lookalike audience becomes.