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Facebook Ads: reach clients before they start searching

Facebook Ads campaigns with a dedicated AI agent. Targeting per client profile, Lookalike Audience, Lead Ads with qualification. First leads in 3–5 days.

A coach, nutritionist, insurance agent, salon owner - wants to reach new clients locally or online. A small business with a budget from PLN 1,500/month that wants to test and scale fast. A B2B company wanting to reach decision-makers on Facebook.

Facebook ads reach everyone. There's reach, there's engagement - but no leads or sales. A dedicated AI agent generates creatives per buying profile and automatically optimises CPL.

When you're launching a new location or service. When organic Facebook reach has dropped to zero. Before a busy season when you need to quickly increase traffic and enquiries.

Ad Plus runs Facebook Ads campaigns with a dedicated AI agent - creatives matched to the audience profile, automatic CPL optimisation. Result: ads that reach people who buy, not just scroll.

What the service includes

  • Audience segmentation by behaviour and job title
  • Lookalike Audience from your best customers
  • Creatives per segment generated by AI agent
  • Lead Ads with qualifying questions
  • A/B testing of creatives and audiences
  • Report: CPL, reach, ICP, SQL%

How it works

Facebook targeting

Facebook holds data on job titles, industries, interests and purchase behaviour. We build a Lookalike Audience from your best customers - the system finds people with a similar profile. Targeting by purchase probability, not demographics.

Creatives generated by AI agent

A dedicated AI agent generates creatives per pain point of a specific buying profile. A business owner sees a different ad than a marketing director. Automatic A/B testing selects the best-converting variant.

Lead Ads with qualification

Lead Ads forms include qualifying questions - they filter people who don't fit the profile. Only leads ready for a conversation reach the CRM, not random clicks.

End result

Ads reach the right audience. First leads in 3–5 days. After 30 days: a stable CPL and a repeatable customer acquisition system from Facebook.

Why Ad Plus and not the competition

  • Dedicated AI agent for Facebook Ads campaigns
  • Targeting by job title, industry and company size
  • Lookalike Audience from your best customers
  • Lead Ads with qualifying questions
  • Automatic budget and creative optimisation

Service parameters

Deployment time7–14 days
FormatRemote
Min. media spendPLN 1,500 / month
First leads3–5 days
ReportingMonthly
PlatformFacebook (Meta)

FAQ

Does Facebook Ads work for small businesses?

Yes. The system works from a media budget of PLN 1,500 per month. Good targeting matters more than budget size.

How do you build an effective Facebook audience?

A combination of three elements: interest and job title targeting, Lookalike Audience from your customer list, and retargeting of site visitors.

Do you also run LinkedIn campaigns?

Yes. LinkedIn Ads is a separate Ad Plus service, dedicated to B2B companies selling to decision-makers: directors, CEOs, managers. Higher CPL than Facebook, but leads are more qualified and the closing cycle is shorter.