Google Ads — campaigns that reach buyers, not everyone
Google Ads campaigns with contextual AI and intent-based targeting. CPL and ROAS reporting, bad traffic elimination. 14-day deployment.
For a business owner or marketer running Google Ads campaigns with expensive CPC and weak leads. For a company launching campaigns for the first time.
Your campaign generates clicks from the wrong audiences. Budget drains while conversations with actual buyers remain few. Your agency reports CTR but not ROAS.
When you're launching a new product. When CPC is high and conversion is low. When you're losing customers at the last stage of the funnel.
What the service includes
- Campaign structure audit and rebuild
- Negative keyword lists
- Messages per buying intent
- Conversion tracking and attribution
- CRM integration
- Report: CPL, SQL%, ROAS, Payback
How it works
Targeting in Google Ads
Long-tail keywords convert better than generic phrases. We build campaigns around specific buying intents, and negative lists remove traffic that doesn't lead to sales. Every penny goes where there's a chance for a conversation.
Messages per intent
A different message for someone searching for information, a different one for someone ready to buy. We segment campaigns by funnel stage — from awareness through consideration to decision. Each segment gets a creative that answers their specific question.
Reporting
We report CPL per segment, SQL%, Payback, and ROAS. If a campaign doesn't deliver returns — we shut it down and rebuild. No point spending budget without ROI.
End result
A campaign with measurable cost per lead. After 45-60 days, a stable CPL. Monthly report with full attribution.
Why Ad Plus over the competition
- Targeting per profile and buying intent
- Negative lists eliminating wasted traffic
- AI model optimizes bids and creatives
- Monthly CPL, SQL%, ROAS report
- CRM integration and conversion tracking
Service parameters
| Deployment time | 14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 2,000-3,000 / month |
| Stable optimization | 45-60 days |
| Reporting | Monthly |
| Channels | Google Search, Display, Remarketing |
FAQ
What is the minimum Google Ads budget?
PLN 2,000-3,000 per month for media. Campaign management costs are additional.
How long does optimization take?
The first 30 days are for data collection and testing. Stable optimization starts from day 45-60.
Can I combine Google Ads with Meta Ads?
Yes, we recommend running campaigns on both platforms simultaneously. Google captures intent, Meta builds awareness.