Bing Ads: reach the customers Google misses
Microsoft Ads / Bing Ads campaigns with AI model. Lower CPC than Google, older buyer segment, less competition. 14-day deployment.
For business owners or marketers running Google Ads who want to reach the 35–65 age segment and lower CPC. For B2B companies with corporate clients using Windows and Edge.
Google Ads is getting more expensive and more crowded. Bing reaches a segment ignored by most competitors - at 20–40% lower CPC and with higher purchase intent among the 35+ demographic.
When your client is a decision-maker in a company or a buyer aged 35–65. When you want an additional channel alongside Google Ads. When you want to lower the total cost of customer acquisition.
What does the service include?
- Microsoft Ads account audit or setup
- Import and optimisation of campaigns from Google Ads
- Targeting by purchase intent and demographics
- Negative keyword lists
- Conversion tracking and CRM integration
- Report: CPL, CPC, ROAS per channel
How does a Bing Ads campaign work step by step?
Segment analysis and campaign import
We start by analysing whether your customer profile matches Bing's demographics. If yes - we import existing Google Ads campaigns and optimise them for the Microsoft algorithm. You save time and gain a second channel.
Purchase intent targeting
Bing gives access to professional profile targeting (industry, job title) through LinkedIn integration. For B2B, this is a unique feature not available in Google. For B2C - access to the 35+ segment with higher purchasing power.
Optimisation and reporting
The AI model optimises bids and budget between Google and Bing based on current CPL and ROAS. A monthly report compares both channel performances - so the budget always goes where returns are better.
End result
An additional lead channel with lower CPC. After 30–45 days, stable acquisition costs from Bing as a complement to Google Ads. Full multi-channel attribution in the monthly report.
Why Ad Plus and not the competition?
- Google Ads + Bing Ads integrated under one AI model
- LinkedIn audience targeting in Bing for B2B
- Campaign import from Google - zero work from scratch
- Monthly CPL and ROAS report per channel
- Lower CPC than Google for the same purchase intent
Service parameters
| Deployment time | 14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 1,500–2,000 / month |
| Stable optimisation | 30–45 days |
| Reporting | Monthly |
| Channels | Bing Search, Microsoft Audience Network |
FAQ
Is Bing Ads cheaper than Google Ads?
Yes. Average CPC in Bing is 20–40% lower than Google for comparable purchase intent. Fewer advertisers in Poland means lower auction bids.
Who uses Bing and is it quality traffic?
Bing is primarily used by people aged 35–65, corporate employees (company devices with Edge as the default browser) and Windows users. This is a segment with higher purchasing power and greater readiness to make a decision.
Can I import campaigns from Google Ads to Bing?
Yes. Microsoft Ads has a built-in Google Ads importer. Ad Plus optimises the campaign post-import for the Bing algorithm and removes incompatible elements.