Google gives foundations and associations an advertising budget that renews every month, with no end date. The catch: you need to know how to get it and how to keep it.
Your organization does important work, but nobody knows about it.
When someone searches Google for help, they find other organizations, not you. Not because you do worse work. Only because you don't have a budget for ads.
Google gives foundations and associations up to $10 000/month for search ads. Google covers the ad budget. Not a single dollar leaves your organization's account for clicks. Your organization pays the agency for management, not for clicks.
Every month without the grant is a month someone searched for your mission and found someone else.
When someone types "how to support children from low-income families" or "volunteer in Warsaw" into Google, your ad appears at the top of the results. The user lands directly on your website. Google charges the click from the grant pool, and your organization spends zero of its own funds.
When someone types "how to support a foundation", "volunteer", or "fundraiser for children", your ad appears at the top of the page. Before anyone reaches your competitors.
YouTube is owned by Google. That means your ads also appear on YouTube at no extra cost. 2.7 billion users search there for help, inspiration, and ways to get involved.
Hundreds of websites and apps use Google's search engine. Your mission reaches all of them: one account, same budget, no additional fees.
From first contact to a live campaign: 3-6 weeks.
We verify whether your organization meets Google's requirements. You just tell us what you do. We handle the rest.
1-2 daysWe guide your organization through the entire verification process. You focus on your mission, not on paperwork.
3-5 business daysGoogle verifies your nonprofit status and grants access to the program. We wait together.
3-5 business daysThe ad account is ready. From now on you have access to a $10 000/month budget.
2-5 business daysFive conditions. We check them for you in the first step.
Google funds the advertising budget up to $10 000/month. Not a single dollar from your organization goes toward ads. We price grant management individually, after a free eligibility check.
Outdated technology or commercial ads on your site can block access to the Google grant. If your website needs rebuilding before the grant starts, we'll handle it as a separate project.
Learn more about the AI-ready Website Website rebuilding is a separate service. It is not a condition for Ad Plus managing your Google Ad Grants.Before we start, it's worth knowing where Google draws the line. Below are the most important rules in plain language.
| Status | Topic | What it means |
|---|---|---|
| ✓ | Mission descriptions, programs, organization history | Describe your activities freely. That's exactly what Google wants to see. |
| ✓ | Donation collection form | A page with a donation option is not just permitted, it's encouraged |
| ! | Foundation merchandise shop (T-shirts, calendars) | Allowed when the shop is not the main purpose of the site and profits go to the mission |
| ! | Paid workshops or services aligned with the statute | Possible when clearly tied to the mission and included in the annual report |
| ✗ | Third-party advertising banners on the site | Any commercial advertising on the site = automatic rejection by Google |
| ✗ | Affiliate links (shops, hotels, portals) | Links for which the organization receives a commission disqualify the site |
| Status | Ad goal | Example |
|---|---|---|
| ✓ | Mission and program promotion | "Help children from orphanages — volunteer in Warsaw" |
| ✓ | Volunteer recruitment | "Become a hospice volunteer — join us" |
| ✓ | Fundraising and charitable giving | "Support the shelter — donate online" |
| ✓ | Education and public information | "How to recognize depression in a teenager — free guide" |
| ✗ | Advertising products or paid services | "Buy our cream — 10% goes to the foundation" — prohibited even with good intent |
| ✗ | Political or electoral campaigns | Grant accounts may not conduct any political activity |
Your organization's website must not contain any advertising banners or affiliate links. The presence of third-party ads on the site leads to automatic rejection by Google.
Not sure? The first step is free. We review the documents and tell you straight whether and when you can start. Tel. +48 22 290 03 38
The first step is free. We review the documents and tell you straight whether and when we can start.