Lead Generation — AI-powered customer acquisition system
Customer acquisition system with contextual AI. Targeting per buying profile, CPL and ROAS reporting, 14-day deployment.
For a service or B2B business owner who spends budget on ads but gets poor-quality leads. For a CMO who needs to prove to the sales team that marketing delivers real value.
Your ad budget generates reach but not conversations with people who make buying decisions. Form leads are low quality. The sales team wastes time on qualification.
When you're entering a new market and need to test demand. When your sales rep complains about a lack of leads. When CPL is too high.
What the service includes
- ICP (Ideal Customer Profile) analysis
- Meta / Google Ads campaign setup
- Creative production per segment
- Lead Ads forms with qualification
- CRM integration
- Monthly report: CPL, SQL%, ROAS, Payback
How it works
How we build the lead system
We start by analyzing your best customers — who bought, why they bought, how long the sales cycle lasted. Based on that, we build an ideal lead profile and campaign targeting. Each segment gets its own message and creative.
Automation without your involvement
The system optimizes itself automatically — algorithms learn which creatives convert, which audiences deliver the best SQL%, and shift budget to where cost per lead is lowest. You get a report, not a to-do list.
Measurable results
We report 4 metrics: CPL (cost per lead), SQL% (percentage of qualified leads), time to conversation, and ROAS. If a campaign doesn't deliver — we shut it down and rebuild. No guessing.
End result
A working system with measurable CPL and SQL%. First leads in 7-10 days. After 30 days, a stable cost per lead.
Why Ad Plus over the competition
- Targeting based on specific buying profiles
- AI model learns your industry
- Retraining from customer conversations
- Monthly CPL, ROAS, SQL% report
- Visibility in ChatGPT / Gemini — GEO
Service parameters
| Deployment time | 14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 2,000 / month |
| First leads | 7-10 days |
| Reporting | Monthly |
| Channels | Meta Ads, Google Ads |
FAQ
How quickly will I see leads?
First leads appear within 7-10 days. Full system optimization takes around 30 days.
Does it work for small businesses?
Yes. The system works from a budget of PLN 3,000-5,000 per month (media + management).
What are the minimum requirements?
Minimum media budget is PLN 2,000 per month. We also need access to your ad account and CRM.