TikTok Ads: your brand where attention lives
TikTok Ads campaigns with AI model and video creatives. Targeting by interests and behaviours, TopView and In-Feed Ads. 14-day deployment.
For e-commerce stores with visual products (fashion, beauty, home, toys, food). For B2C brands wanting to reach the 18–34 age group. For businesses where Instagram and Facebook no longer generate sufficiently cheap traffic.
Customer acquisition costs through Meta are rising. TikTok has lower CPM, higher organic reach and an algorithm that shows ads to interested people - not just followers. Absence on TikTok means handing the channel to competitors.
When your product is visual and can be shown in 15–60 seconds. When your customer is aged 18–40. When you want a channel with lower CPC than Meta and higher organic reach.
What does the service include?
- TikTok for Business account and Pixel setup
- Video creatives: script, editing, ad copy
- Targeting by interests, behaviours and demographics
- In-Feed Ads, Spark Ads and TopView
- Product catalogue integration (e-commerce)
- Report: CPM, CPC, ROAS, video play cost
How does a TikTok Ads campaign work step by step?
Video creatives per format and goal
TikTok rewards content that looks like organic posts - not TV commercials. We create videos natively: no flashy agency transitions, but with a hook in the first 3 seconds that stops the scroll. Each format has different logic: In-Feed Ads sells, Spark Ads builds organic reach.
Behavioural and lookalike targeting
TikTok allows targeting based on in-app behaviour - watching videos from a given category, interactions with similar profiles, shopping activity. We create Lookalike audiences from customer databases and retargeting groups from the Pixel.
Optimisation and scaling
The AI model analyses results every 48 hours - creatives with the lowest conversion cost get more budget. We pause videos that don't convert. We scale what delivers ROAS above the profitability threshold.
End result
A new sales channel with measurable ROAS. After 30–60 days, stable customer acquisition costs. Reusable video creatives - they work as ads and as organic content.
Why Ad Plus and not the competition?
- Video creatives native to TikTok - not recycled from Facebook
- AI model per buying profile (not just age and gender)
- TikTok + Meta + Google integrated in one report
- Spark Ads amplifying the profile's organic reach
- Monthly ROAS and video play cost report
Service parameters
| Deployment time | 14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 2,000–3,000 / month |
| Stable optimisation | 30–60 days |
| Reporting | Monthly |
| Formats | In-Feed Ads, Spark Ads, TopView, Shopping Ads |
FAQ
Does TikTok Ads work for B2B companies?
For most B2B, TikTok is not a priority - LinkedIn or Google is a better investment. Exception: B2B in creative industries, agencies, SaaS targeting young entrepreneurs. Ask us - we advise which channel makes sense for your profile.
Do I need ready-made videos for TikTok ads?
No. Ad Plus creates video creatives for campaigns - script, editing and ad copy per format and campaign goal. The videos are the client's property after the collaboration ends.
What is the minimum TikTok Ads budget?
Recommended start is PLN 2,000–3,000/month in media. The first 30 days involve testing formats and creatives - you need budget for the algorithm to learn.