LinkedIn Ads: reach B2B decision-makers who buy
LinkedIn Ads campaigns with a dedicated AI agent. Targeting by job title, industry and company size. First qualified B2B leads in 7–14 days.
B2B companies selling to directors, CEOs and managers. SaaS, consulting agency, machinery manufacturer, law firm, recruitment company - anyone who needs to reach a specific job title in a specific industry. Media budget from PLN 3,000 per month.
You sell to CEOs but ads reach employees. LinkedIn is the only platform where you can target by job title, industry and company size simultaneously. The AI agent generates creatives per decision-maker persona and automatically optimises CPL.
When your product or service requires a board or department-level decision. When the sales cycle takes weeks or months and you need continuous pipeline feeding. When competitors aren't reaching your audience through other channels.
What the service includes
- Targeting by job title, industry, company size and location
- Lead Gen Forms with qualifying questions, no leaving LinkedIn
- Creatives per decision-maker persona generated by the AI agent
- Message Ads and InMail to cold prospects
- Retargeting of website visitors and video viewers
- Report: CPL, SQL%, cost per MQL, ICP score
How it works
LinkedIn targeting
LinkedIn holds unique data on 900 million professionals: job title, industry, company size, seniority, skills, group membership. We target not on demographics but on the decision-making profile: a marketing director at a 50–200 person manufacturing company is a specific persona, not an abstraction.
Lead Gen Forms: contacts without friction
The Lead Gen Form fills with LinkedIn profile data in one click. The user never leaves the platform. Conversion is higher than redirecting to a website. Qualifying questions filter leads before they reach the CRM.
Creatives generated by the AI agent
The dedicated AI agent generates creatives tailored to the pain point of each decision-maker persona. The CFO sees a different ad than the CTO. Automatic A/B testing eliminates weak variants and scales the effective ones.
End result
Ads reach the right decision-makers. First qualified B2B leads in 7–14 days. After 30 days, a stable CPL and a predictable system feeding the sales funnel with contacts ready for a conversation.
Why Ad Plus, not a competitor
- Dedicated AI agent for LinkedIn Ads campaigns
- Targeting by job title, industry and company size
- Lead Gen Forms with qualifying questions
- Message Ads and InMail to cold prospects
- Lead integration with CRM (HubSpot, Pipedrive)
Service parameters
| Deployment time | 7–14 days |
|---|---|
| Format | Remote |
| Min. media spend | PLN 3,000 / month |
| First leads | 7–14 days |
| Reporting | Monthly |
| Platform |
FAQ
What is the minimum LinkedIn Ads budget?
Recommended media budget is PLN 3,000–5,000 per month. LinkedIn has a higher CPL than Facebook, typically PLN 80–200 per lead vs PLN 30–80 on Meta. But leads are more qualified and the closing cycle is shorter because you reach the person who can make the decision.
Which LinkedIn ad formats work best in B2B?
Lead Gen Forms have the highest conversion, collecting contacts without leaving LinkedIn. Single Image Ads build awareness. Message Ads and InMail reach the decision-maker's inbox directly. The AI agent tests all formats and picks the best CPL for your industry.
Does LinkedIn Ads only work for large companies?
No. It works for any B2B company selling to decision-makers: directors, CEOs, managers. Precise targeting matters, not the size of the advertiser. A 5-person law firm can effectively reach CEOs of commercial law companies.