How is Ad Plus different from a regular advertising agency?

Most agencies manage campaigns: they set up ads, report on reach. We build a contextual AI model for your company, trained on your market, your customers and your competition. This model runs campaigns better than a generic algorithm and improves every month. Plus, your brand appears in ChatGPT and Gemini responses: a channel most competitors aren't using yet.

What is GEO and why should my company care?

GEO (Generative Engine Optimization) is brand positioning in AI model responses like ChatGPT, Gemini or Perplexity. When your client asks AI about a service provider in your category, you want your company to appear in the response. It's a new customer acquisition channel that's growing faster than traditional SEO. The earlier you start, the harder it'll be to overtake you.

How does the contextual AI model work in practice?

We train the AI model on your company materials: website, offers, communications, customer data, competitor analysis. The model learns to distinguish your customer from a non-customer and optimizes ad messaging for specific segments. In practice: campaigns achieve better results faster because AI works with knowledge of your market, not generic optimization.

How long does implementation take and when will I see first results?

From free consultation to campaign launch: 14 days. First effectiveness data within 30 days. Full AI model optimization happens after 60-90 days, when the model collects enough data from your market. AI search visibility builds over the first 2-3 months.

Does Ad Plus only work with large companies?

We focus on mid-size and large B2B companies, e-commerce and chains that treat marketing as an investment with measurable returns. If you run a smaller business and are looking for simple, subscription-based marketing, we invite you to Cool Media, our sister brand dedicated to small businesses and solo entrepreneurs.

What does monthly reporting look like?

Every month you receive a report with concrete numbers: lead acquisition cost, campaign ROAS, AI search visibility, number of inquiries. No slides with reach metrics. The report is sent by the 5th of the following month with recommendations for the next period.

Do you sign a contract and for how long?

Yes, we sign a cooperation agreement. The minimum period is 3 months, that's how long the AI model needs to learn your market and deliver reliable results. After that, cooperation can be extended monthly or for longer periods.

How is Ad Plus different from hiring a full-time marketer?

A full-time marketer costs PLN 8,000-15,000/month gross, not including tools and ad budget. Ad Plus delivers an entire team (strategist, copywriter, analyst, AI specialist) plus proprietary AI model technology, for a fraction of that amount. Plus, you don't have to manage employment, vacations or recruitment.

calendar_month 16.04.2026

What is GEO and how to make your company appear in ChatGPT

When your client types into ChatGPT "recommended marketing agency for SMEs in Warsaw" — does your company appear? Most don't. Not because they're worse than the competition. Because AI models have never heard of them. Every month without AI presence means dozens of potential leads going to someone else.

GEO (Generative Engine Optimization) is a set of specific actions that make ChatGPT, Gemini and Perplexity start citing you. This article shows you how to do it step by step.

40%of B2B queries start with an AI model conversation

68%of ChatGPT users click the first 2 recommendations

39GEO audit points across 6 categories

6–12weeks to first Perplexity citations

GEO process visualization — from client query in AI to company appearing in results

Why invisibility in AI costs you more than you think

In 2025, over 40% of B2B queries start with a conversation with an AI model, not from Google. The buyer asks: "Which marketing agencies serve hair salons?" or "Who in Poland does SMS automation for small businesses?" — and waits for a recommendation.

AI models don't display ads. They recommend brands they "know" from training data and indexed sources. If your website doesn't meet LLM readability requirements — you're invisible to them.

Research shows: 68% of ChatGPT users click on the first 2 model recommendations. If you're not in those results, you're paying an invisible cost — the cost of alternatives that doesn't show up in any report.

Query flow diagram: client → AI → recommended companies

Where does the problem come from? Most common causes of AI absence

GEO is a new discipline and most companies don't yet know it exists. Here are 5 reasons why AI models skip you:

No structured data (JSON-LD) — models read schema.org more literally than Google crawlers
Content without Q&A format — LLMs "learn" to answer, so they cite pages written in question-answer format
No E-E-A-T signals — unknown author, no date, no sources = low model trust
AI bots blocked in robots.txt — GPTBot, ClaudeBot and PerplexityBot must be able to crawl your site
No mentions outside your own site — models cite brands that appear in multiple places on the web

How GEO works in practice — Ad Plus 5-step process

Step 1: AI visibility audit (week 1)

We check 39 control points in 6 categories: structured data, content structure, crawlability, E-E-A-T, off-site signals and conversational format. Result: a priority list with specific impact on visibility.

Step 2: JSON-LD implementation (week 2)

We add Organization, Service, FAQPage and BlogPosting schemas with full author metadata. Schema validated in Google Rich Results Test — zero errors is the standard.

Step 3: Rewriting key pages in Q&A format (week 2–3)

Every important page gets an FAQ section with 5–10 questions phrased the way AI asks. The first sentence of each answer is a standalone, citable response for the model.

Step 4: Building off-site signals (week 3–4)

We create or update Wikidata entry, standardize NAP data in industry directories, initiate expert mentions in industry media.

Step 5: Monitoring and updates (monthly)

We check whether ChatGPT and Perplexity have started citing you. We update content quarterly — because AI models train on new data.

Ad Plus 5-step GEO process visualization — from audit to AI citations

Who needs GEO right now

B2B agencies and service companies looking for leads from AI recommendations
Local and regional companies — local AI recommendations are growing the fastest
Industries where the client compares 3–5 providers before contact — AI shortens this list to 1–2
Companies with a sales cycle over 2 weeks — AI builds trust before the client calls

Most common questions about GEO and AI visibility

Is GEO only for large companies with big budgets?

That's the most common myth. Small companies have a real advantage here: less competition for AI citations in local and industry niches. Basic GEO implementation takes 4–6 weeks, not years like classic SEO.

Can ChatGPT see my website?

GPTBot indexes pages, but only those not blocked in robots.txt. Indexing alone isn't enough — content must be written so the model considers it a valuable citation source.

How long before GEO shows results?

First citations in Perplexity and Gemini usually appear 6–12 weeks after implementing changes. ChatGPT trains on new data every few months, so full effects are visible after 3–6 months.

Do I need to write new content from scratch?

Rarely. In 80% of cases, it's enough to restructure existing content: add FAQ, rewrite leads to answer-first format, add JSON-LD schema. It's a few days of work, not months.

What happens if I don't do this?

Competition that implements GEO will get priority in AI recommendations for your industry. Reversing this situation takes much more time than preventing it.