Question 1

How is Ad Plus different from a regular advertising agency?

Accepted Answer

Most agencies manage campaigns: they set up ads, report on reach. We build a contextual AI model for your company, trained on your market, your customers and your competition. This model runs campaigns better than a generic algorithm and improves every month. Plus, your brand appears in ChatGPT and Gemini responses: a channel most competitors aren't using yet.

Question 2

What is GEO and why should my company care?

Accepted Answer

GEO (Generative Engine Optimization) is brand positioning in AI model responses like ChatGPT, Gemini or Perplexity. When your client asks AI about a service provider in your category, you want your company to appear in the response. It's a new customer acquisition channel that's growing faster than traditional SEO. The earlier you start, the harder it'll be to overtake you.

Question 3

How does the contextual AI model work in practice?

Accepted Answer

We train the AI model on your company materials: website, offers, communications, customer data, competitor analysis. The model learns to distinguish your customer from a non-customer and optimizes ad messaging for specific segments. In practice: campaigns achieve better results faster because AI works with knowledge of your market, not generic optimization.

Question 4

How long does implementation take and when will I see first results?

Accepted Answer

From free consultation to campaign launch: 14 days. First effectiveness data within 30 days. Full AI model optimization happens after 60-90 days, when the model collects enough data from your market. AI search visibility builds over the first 2-3 months.

Question 5

Does Ad Plus only work with large companies?

Accepted Answer

We focus on mid-size and large B2B companies, e-commerce and chains that treat marketing as an investment with measurable returns. If you run a smaller business and are looking for simple, subscription-based marketing, we invite you to Cool Media, our sister brand dedicated to small businesses and solo entrepreneurs.

Question 6

What does monthly reporting look like?

Accepted Answer

Every month you receive a report with concrete numbers: lead acquisition cost, campaign ROAS, AI search visibility, number of inquiries. No slides with reach metrics. The report is sent by the 5th of the following month with recommendations for the next period.

Question 7

Do you sign a contract and for how long?

Accepted Answer

Yes, we sign a cooperation agreement. The minimum period is 3 months, that's how long the AI model needs to learn your market and deliver reliable results. After that, cooperation can be extended monthly or for longer periods.

Question 8

How is Ad Plus different from hiring a full-time marketer?

Accepted Answer

A full-time marketer costs PLN 8,000-15,000/month gross, not including tools and ad budget. Ad Plus delivers an entire team (strategist, copywriter, analyst, AI specialist) plus proprietary AI model technology, for a fraction of that amount. Plus, you don't have to manage employment, vacations or recruitment.

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